A new tour operator with a different take on things entering the wild west of tourism in Iceland.
68 Holloway Rd.
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What we accomplished:
We worked on brand positioning, target group, copy, imagery and all the pillars of a successful brand.
EastWest saw a gap in the market for travellers wanting to experience Iceland in style, to visit the best spots, travel in small groups, meet locals and avoid the crowds. East West going back to basics and saying NO to the tourist traps.
Meaningful relationships formed on social media with travel influencers and Iceland fans, creating brand ambassadors for a company that was only a few weeks old.
East West is now receiving a substantial amount of booking direct through website and social media, and this commission-free revenue directly impacts their bottom line.