
Homepage redesign for the well known Blue Lagoon geothermal spa in Iceland. The goal was to make the home page more visually appealing and more alive.
All the areas on the home page are now clickable and interchangeable, whereas before the areas were static. Links to social media websites and a newsletter sign up box were also added, increasing the signup rate by roughly 1000%.
The redesign was launched fall 2010.
Before:























