22/10/2010 | Published in categories: Random Ramblings

Worrying and whining

Worrying is like a rocking chair. It gives you something to do but it doesn’t get you anywhere.

Worries are also the opposites of wishes. When you wish for something you think about something positive that you want to happen. By worrying you think about something negative that you don’t want to happen.

But thinking has power. By sending these negative thoughts out to the world, you are almost ‘wishing’ for these bad things to happen. Think about that for a minute.

The same thing applies to whining.

06/09/2010 | Published in categories: Marketing

My first marketing presentation on Thursday

I was contacted recently and asked to talk about entrepreneurial marketing to a group of enthusiastic people with great business ideas. I said yes.

After I said yes I realized I had never done anything like this before. What would I talk about exactly and where could I find resources?

I’m doing the last of three presentation on marketing, which means walking in the footsteps of Andrés Jónsson, Iceland’s PR guru and Friðrik Larssen, marketing professor at the University of Reykjavík. I guess Andrés will cover the PR aspects of starting a small business and Friðrik will talk about marketing theories so I decided to take a hands-on approach: What to do and what not do when marketing a startup company? boiled down to a 15 minute presentation. Some serious crunching? No, a great perspective.

Here are some of the resources I’m reading and will use for my presentation:

My presentation is a part of Hugmyndasmiðjan 2010 (language warning on that link, it’s in Icelandic).

My presentation will be recorded and I hope I’ll be able to share it with you later here on my blog.

27/08/2010 | Published in categories: Uncluttering

Best of Rework – Part I

A few weeks ago I bought Rework by Jason Fried and David Heinemeier Hansson, the founders of 37signals.

It’s not the kind of book you read through in a night or two, I think it’s much better to keep it on your desk for a quick read when you are feeling lethargic or need a 5 minute inspirational break.

Here are my 3 favorite take-away points from the first 120 pages:

1. Workaholism

Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.

I have worked with so many of them and what they all have in common is that workaholics don’t achieve anything. They are just stuck in routines that require them to spend much more time on simple tasks than necessary.

2. Embrace constraints.

Stop whining. Less is a good thing. Constraints are advantages in disguise.

Recently I entered a work group that was very fixated on how limited a certain product line was. Me, as the outsider coming to the table (and maybe because I’d read Rework), saw it as an opportunity, not a problem. Try to do the same: take a step back and think of some of the limitations in your work and see if they can become opportunities in some way. Simpler is always better. (Now my problem is convincing the others in my group of this new opportunity!)

3. Launch now

If you had to launch your business in two weeks, what would you cut out? Funny how a question like that forces you to focus. You suddenly realize there’s a lot of stuff you don’t need. And what you do need seems obvious. When you impose a deadline you gain clarity.  It’s the best way to get to that gut instinct that tells you, “We don’t need this.”

The same is true for website launches. Stop putting off launching your portfolio because it isn’t ready yet. Heck, not even this very page you are on right now is complete, but I still launched!

Have you read the book? What are your favorite take-away points?

Stay tuned for Part II.

05/08/2010 | Published in categories: Random Ramblings

You are in control – international conference on the Digital Revolution

You are in control has recently launched their website and their promotional program for the Digital Revolution Conference. Like it says on their website:

You are in Control is an annual international conference exploring digital business developments in the creative industries, including music, media, arts, design and gaming. It will take place for the fourth consecutive year in Reykjavik, Iceland on October 1 & 2, 2010 at the Hilton Nordica Reykjavik Hotel.

The conference is a collaborative effort between Iceland’s creative industries to create a platform for discussion about opportunities in the changing marketplace. You are in Control aims to empower attendees with knowledge on how to capitalize in the fast changing digital distribution world by the sharing of knowledge across the various industries.

The list of speakers is growing every week and just now Ian Livingstone and Imogen Heap have confirmed. Now all they need is Björk.

I helped them put up the website for the conference. Maybe they’ll give me a ticket?

18/06/2010 | Published in categories: Gmail, Tips&Tricks, Uncluttering

Transcending the inbox and embracing the cloud

I heard somewhere that the average office worker gets around 300-500 emails per week. That much email can amount to around 20 office hours per week sorting and putting into folders. And even with all those hours trying to regain your inbox you’re still lost when you try to look for that e-mail from that guy you don’t remember what name was. Sounds familiar? Back when I used Yahoo as my primary email address that was me.

Sorting is comforting for at least 3 reasons:

  1. it gives you something to do
  2. you feel like you have accomplished something (seeing all those folders and subfolders)
  3. you feel secure (because you think you will be able to find everything later)

But if you take a step back, this behavior is a bit obsessive/compulsive don’t you think? (I’ve even worked at an office that printed all email correspondence and organized it into physical folders that lined the walls of the office in chronological order. Sounds crazy? Well, by sorting into folders you are doing the exact same thing except just a bit kinder on the environment.)

There must be a better way.

Some have proposed easy ways to manage to this foldering and sorting including the famous Inbox Zero, tips from Lifehacker and a gazillion other posts scattered around the Internet. But they all aim at making you BETTER at sorting and foldering. How about that?

A company I work for has recently begun implementing Google Apps for it’s employees in order to cut back on Microsoft licensing costs. I thought it was a very brave move. For the past week I have been watching my co-workers and even my boss not just give up their folder comfort, but really having to jump into the deep end with both feet and hoping they won’t drown. And off course they didn’t! Google (or Gmail) is an email client unlike others. It is not based on sorting and foldering, in fact if you are using Gmail you shouldn’t really have ANY folders whatsoever. That means no sorting, no drag&drop, no creating folders, no organizing.

How on earth? The answear: You search.

The methodology behind Inbox Zero works perfectly in Gmail because you simply archive your inbox after you have read your posts. But you never do any sorting. There are also other features like Starring posts and labeling that come in handy to create a visual overview of your inbox (mark important items as red, flag posts for follow up etc.). Did I mention that Gmail is not only priceless, but also free? And you can use your own email address (you@yourdomain.com). (I feel I should mention that Gmail and I have been in a commited relationship for 5 years and he has never let me down.)

Alternatively…

You can also go about this by just stopping this compulsive sorting behavior for each and every message that arrives in your inbox. Rethink the whole situation, liberate yourself and most of all stop worrying about organizing and filing and sorting all your mail!

If my opening numbers are correct stopping this sorting madness can save you up to 20 working hours per week! Imagine what you could do with all that time!

Sorting is for me the way they used to do it back in the days. In 2010 our software should be good enough to set us FREE from overstuffed inboxes.

What do you think?

17/05/2010 | Published in categories: Random Ramblings, Video

Since it’s #MusicMonday and all

I read about this band on SagaSig’s blog today. Oh the huMANity! This is how you are supposed to make music (and videos).

Ohh and in light of it being #musicmonday share it on Twitter!

31/03/2010 | Published in categories: Tips&Tricks, Uncluttering

No more coffee! – and 4 other productivity tips

As a one person company things can get quite busy at times and you begin to worry about deadlines and client requests and doubt your skills and self worth and generally just spiralling downwards into that dark abyss of hopelessness and overwhelming stress. Well, I’ve had to come up with my own ways of avoiding this to make me a happy, successful and mentally sane individual.

Here are a few of my tricks:

1. Stop relying on coffee. Big amounts of caffeine mess up your body and interrupts your sleeping pattern. Caffeine also makes you even more stressed and hyper, and you can’t do good work when you are over-stressed. This also applies to sport drinks and coke. All nighters are not good for anyone. I made a promise to myself that 2010 would be a coffee-less year for me. In some ways I miss it, but it has given me a lot in return. I am more balanced and I no longer wake up in the mornings unable to do anything until after my first cup of coffee. Now I just wake up and I’m instantly ready to go.

2. Schedule your time wisely. Take on no more than 1 meeting every day. Allow for enough time before and after the meeting, for transportation, preparation and delays. This I have learned from experience. I have tried to do 3-4 meetings in a day, it was horrible and I didn’t manage to focus on anything. I also recommend that you try scheduling your meetings early in the mornings, late in the afternoons or during lunch. That way meetings will only minimally interrupt your daily work flow.

3. Don’t take on too many projects. This is an easy pitfall, since many projects = more money. But it also leads to no free-time and overwhelming stress. It literally chains you to your desk. Be wise when selecting projects and ideally take on a bit less than you think you can manage. You see, most projects end up being much more work than originally intended (or budgeted for).

4. Outsource. It seems weird, right? It has taken me some time to fully understand the power of this. It basically means I can take on projects and have other people assist me if I get into trouble or if my workload is too heavy. I no longer have to do everything on my own. This helps building your network of fellow designers/freelancers and if you outsource parts of your project to others, they migh return the favor later when they are swamped. But be careful though and take time to find great people to outsource to. After all, your reputation is on the line.

5. Never work with people that are rude. This is one of my favorite rules and I don’t think it needs much explaining. Rude people make you feel bad, and your work shouldn’t make you feel bad. Just finish the tasks you and that person have agreed upon and if offered more work politely turn them down. You don’t have to tell them why to their face, but there’s no point making up fake excuses either. And don’t even think that rude people change, because they don’t.

I would love to hear your tips in the comments!

19/03/2010 | Published in categories: Random Ramblings

My friends from Netið 2010

First I want to think those that stopped by my booth for a chat last weekend during the Netið 2010 Expo. I made plenty of new friends. Here I will name a few.

Vaktarinn

is a web-app that reads Icelandic blogs, news, tweets and other sites to track brand mentioning. They just launched an updated version of the service with even more capabilities and functions. I also learned that a nation of just 320.000 people has more than 90.000 blogs written in their native tongue. That means 1 person in 4 has a blog!

Búngalo

I met Haukur, the guy behind the concept, since he was in the booth next to me and he told me his story early Saturday morning. A year ago today he got the great idea to create a web site where people could rent out their summerhouses to those that wanted to get away for the weekend and preferably get some $$ along the way. But Haukur had no programming knowledge what so ever, so he just bought a bunch of programming books from Amazon and locked himself in his room for months. And he did it, his website is up and running!

Allra átta

One of the biggest web companies in Iceland and I met the CEO, Jón Trausti. We actually got to talk some business and possibly found a great way to co-operate.

Atmos

Atmos is an authorized Google Apps reseller. I was happy to meet them, being the avid Google lover, using all of their products I think. And I love what they are doing: spreading the word!!

Zolon

A web store CMS system that I want to be able to integrate into WordPress. And I have mentioned it to them, so let’s see what happens.

Leggja.is

Pay for parking via your mobile, a great service for Icelanders because we never carry change in our pockets.

Thanks all for a great weekend!

If I am forgetting someone please put it in the comments.

And if you understand Icelandic you might find this video from ÍNN about the Expo interesting.

11/03/2010 | Published in categories: Random Ramblings

RIMC 2010 and Netið 2010 Expo

I am happy to announce that Rosastef will take part in the Netið 2010 Expo in Smáralind Mall, Reykjavik, Iceland this weekend. The exhibition is held in conjunction with Reykjavik Internet Marketing Conference 2010, hosted by Nordic eMarketing, ÍMARK, SVEF and others. The line-up for the conference is promising: speakers from companies such as Bing, Eve Online and Icelandair and many more familiar names.

I will be attending the conference and then I have a booth at the Expo afterwards, with a dear friend and colleague: Nebon. Nebon specializes in Video Production, particularly online video.

I invite everyone to come to the Expo and say hi to me! I will be presenting my recent projects and officially launching this new web site.

09/03/2010 | Published in categories: Social Media

For the Social Media nerd

My friend @LineyInga sent me this awesome video! enjoy fellow Social Media nerds and entrepreneurs!

09/12/2009 | Published in categories: design

Let’s Not Limit Creativity to Designers

I have been watching plenty of Ted videos (a bit too many almost) and there is one (among many) whose topic has stuck with me. It’s about creativity in a broad sense, and do not confuse this with the concept of design in any way. Wikipedia says:

Creativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness (based on its etymology) is that it is simply the act of making something new.

Being a creative person is not about designing beautiful things or making type look good on screen. We are living in times of economic uncertainty and at a time where I feel ingenuity and entrepreneurship is and will be making a big impact. Still we teach kids they should not be creative (except in Arts class), and we are afraid of those that stick out in one way or another. But I bet you, exactly those kids that stick out now are going to be the ones that come up with the great ideas in the future.

My contention is that creativity now is as important in education as literacy and we should treat it with the same status. – Sir Ken Robinson

Watching the video also made me define myself, as a designer, in a bit different way. Even though I still consider myself a creative professional, I understand there are plenty more that fit in that category with me who don’t know a thing about Helvetica or Pantone. But they can visualize ideas, come up with solutions and make new and great things happen in this world.

And here is the video I’ve been making all this fuzz about:

(pssst…. I love the accent, how he pronounces drawing almost as ‘drawring’)