11/10/2011 | Published in categories: Social Media, presentation

My presentation about Social Media at SAF

This morning I did a presentation on Social Media at The Icelandic Travel Industry Association (SAF) along with Edda S. Gísladóttir, Director of Marketing at Blue Lagoon and Eva María, co-founder of Pink Iceland (the first LGBT travel agency in Iceland). Below are my slides:

25/07/2011 | Published in categories: Random Ramblings

I’m leaving on a jet plane

Soon I’ll be going off to a far away land to experience the remains of lost civilizations, agua de coco, monkeys in the jungle and some serious relaxation with hubby. Take off is in approximately 26 days.

Yes, I’ll be flying off to New York City for a weekend with a good friend and PR queen before me and hubby board the plane for Lima, Peru.

The plan is that there is no plan, we only know what route we want to take across South America (Google maps has roughly outlined this for us) and that we will definitely visit Machu Picchu, Lake Titicaca, Iguazu falls and the jungle.

I’ve always been fascinated with jungles and this is the first time I even get close to visiting one. You have to remember that I live in Iceland and for me, a couple of 3m trees actually constitute a forest.

If I see a monkey in the jungle I can die a happy woman.

Machu Picchu

I will be there in a few weeks!

Iguazu Falls

A part of the majestic Iguazu waterfalls

monkey in a jungle

Look at that cute monkey! Yay!

I will be in South America for roughly 4 weeks and will have limited Internet activity and absolutely no Photoshop.

The only thing I’ve done to prepare so far is buying light Scarpa shoes, a shiny red backpack and Lonely Planet’s South America on a shoestring. Your input would be much appreciated!

Please if you have any travel tips for me, please leave them in the comments!

(And off course, I scouted all my flights using Dohop.com, the world’s best flight search engine haha)

01/07/2011 | Published in categories: programming

5 reasons programmers are like unicorns

1. They are pale

Like we all know, unicorns are white. So are most programmers after all these hours in front of a computer screen.

2. You approach them carefully so you won’t scare them off

In the rare case that you do meet one, I’d recommend giving them candy, smile and nod and accept all their wishes (especially $$$ wishes). Otherwise you probably won’t see them again.

3. They make magic happen

They say something like <?abracadabra> and un-explainable magic happens! Yay!

4. You treat them like royalty

Don’t expect them to work over the weekend. Don’t expect them to fix your printer. Be thankful for what they do. Always pay them well and promptly.

5. They are so RARE…

… or more to the point: they are always taken.

06/06/2011 | Published in categories: Random Ramblings

15 things you should know about caffeine

I’ve been without coffee for almost a year and a half! I still drink tea but mostly herbal tea with even less caffeine. Chamomile, peppermint and redbush are my favorite :)

I saw this nice little infographic about caffeine and wanted to share it with you:
15 Things Your Should Know about Caffeine

19/05/2011 | Published in categories: Gmail, Tips&Tricks

3 great things I discovered online today

Prey - antitheft softwareToday was pretty much a normal day for me at work. I did some Photoshop work, answered emails, checked statistics and numbers and Facebook, tweeted and retweeted and rushed my developers. Just your average Thursday.

At the end of the day I realized that, like almost all other days, I had learned and discovered a variety of new things and new ideas. And I decided to sit down and appreciate what I had discovered.

Here are my top 3 for today:

  1. Prey – This was brought to my attention via @haukurhomm. I have not tried it yet, but it came recommended by Haukur so I probably will. Basically, Prey is an anti theft program you can install on your PC, Mac, iPhone or Android and if one of your devices get stolen, Prey is able to do a variety of things to locate it or scare off the thieves. Prey is free – as in free beer! Excellent.
  2. ThinkUp – ThinkUp is a program that you can set up on your domain and it gives you an overview over your activity on social networks. This one came from @ingig. I’m setting mine up right now… and it’s done. You can probably find out a  lot of weird things about me through that.
  3. Great Gmail Labs features on Mashable.com – brought to my attention via @hjortur. This is not the first time I tinker with Gmail Labs but I haven’t checked in there for quite a while now and in the meanwhile gotten myself a new email address and everything. Needless to say, after reading the post on Mashable and going though the list I have almost 70% of the lab options enabled. Too much? Yes, probably. In a few days I will disable a few of them again.

May this list also help you discover new things today.

15/03/2011 | Published in categories: Social Media, Video

Social Media presentation (in Icelandic)

Ég flutti fyrirlestur á Faktorý sl. laugardag um samfélagsmiðla og Bláa Lónið. @Gommit streamaði þetta í gegnum uStream að ég held og uploadaði svo á Youtube. Gommit tók þetta upp á símann svo við afsökum gæðin en glærurnar eru líka hérna fyrir neðan þannig að þið getið fylgst með þar :)

Part 1:

Part 2:

01/03/2011 | Published in categories: Marketing, Social Media

Facebook Like vs. Facebook Share – part 2

Facebook likeMashable published a story yesterday with the title Facebook Like button Takes Over Share Button Functionality (kudos @officialstation). I had been hearing rumors about this for quite some while and it was one of the things that prompted me to write the original Facebook Like vs. Facebook Share post here on this blog. There people voted which button they preferred and Facebook Share button won.

But now Facebook has stopped supporting the Facebook Share button in favor of an updated Like button functionality. Now when someone presses a Like button on a web page the full story/post/article/whatever along with a thumbnail and headline will be posted to that person’s wall. That person can also add a comment to what they are posting.

This means that the Facebook like button is essentially taking over the Share button features.

Personally I like this change because Likes will now be more prominent on Facebook and ultimately lead to increased traffic to the Liked webpage. Also because it doesn’t really make sense to have two different buttons for a single social media website, even if that website is dominating the social media atmosphere.

The normal user might be less hesitant to press Like now, but that is a good thing. It should decrease low quality content being liked just because it is so easy and increase Likes for releveant high quality content.

Now the only obstacle is to make the content on your website relevant and high quality!

Are you as happy as me with this change?

16/01/2011 | Published in categories: Marketing, Video

VIDEO – My first marketing presentation


This presentation was for a group of Icelandic entrepreneurs and small business managers, as a part of Hugmyndasmiðjan last September. In my presentation I focused on marketing activities that I thought were ideal for this group and that didn’t cost a lot of $$$. My presentation starts at around min 2:15, Haukur from the Icelandic startup Búngaló does the introductions. Unfortunately, the video is all in Icelandic.

You can also view the slides from this presentation (even though they don’t make much sense on their own :) )

What do you think?

12/01/2011 | Published in categories: Social Media

Facebook Like vs. Facebook Share

I am working on a redesign for a company website. They wanted their new look to include social media buttons to make their website more ‘social’ and hopefully ‘viral’.

As I’m working on the new look I started to wonder whether I should use the Facebook like feature or the Facebook share feature. This is how the different buttons look like:

Facebook Share:

Facebook Like:

(Note: the buttons can be customized somewhat, I only post them here for reference)

Which do you prefer?

What kind of a Facebook button do you think a company should use?

View Results

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Tell me in the comments which you prefer and why!

08/12/2010 | Published in categories: Random Ramblings

A female role model

I was thrilled to see a TED talk from an Icelandic woman and financial entrepreneur, Halla Tómasdóttir, surface on Twitter today.

I was thrilled that an Icelandic woman had been invited to talk at TED (no Icelandic male has done so (yet)), I was thrilled because it surfaced on my Twitter network and caught me by surprise and I am thrilled that it is about finance and $$$, something hardcore and typically male oriented.

Vigdís Finnbogadóttir

“I am not going to breast-feed the nation, I am going to lead them”

- Vigdís Finnbogadóttir
President of Iceland 1980-1996 & first female president in the world

Are you also thrilled?

22/11/2010 | Published in categories: design

Web Designers vs Web Developers

From my friends at @dohop:

free website builder

This is a very accurate infographic except I don’t share those fears, don’t have a beard and the programmers I know all wear jeans :)

22/10/2010 | Published in categories: Random Ramblings

Worrying and whining

Worrying is like a rocking chair. It gives you something to do but it doesn’t get you anywhere.

Worries are also the opposites of wishes. When you wish for something you think about something positive that you want to happen. By worrying you think about something negative that you don’t want to happen.

But thinking has power. By sending these negative thoughts out to the world, you are almost ‘wishing’ for these bad things to happen. Think about that for a minute.

The same thing applies to whining.